Olympic Creations

New visual identities by MILE

The Olympic rims reinterpreted

How to communicate with everyone in any language?

Primary and Middle students design the emblem of the Olympic Games and recreate a new visual identity.

All the emblems together have to be orchestrated and turn the individual voices into a complete oeuvre... just like the students in teams preparing to compete every year on the Sports Day. A challengin exercise in creativity that respects the values of a universal brand like the Olympic one, making it usable in every context, even in the school one as shown by the photos of the MILE School environments.