New visual identities by MILE
How to communicate with everyone in any language?
Primary and Middle students design the emblem of the Olympic Games and recreate a new visual identity.
All the emblems together have to be orchestrated and turn the individual voices into a complete oeuvre... just like the students in teams preparing to compete every year on the Sports Day. A challengin exercise in creativity that respects the values of a universal brand like the Olympic one, making it usable in every context, even in the school one as shown by the photos of the MILE School environments.