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Pareidolia

 

Seeing things for what they are and for what they could be

How many times have we happened to see figures and faces in the clouds, in the bark of trees, in rocks, in formless spots?
This amusing phenomenon occurs because seeing is not only an activity of the eye but also of the brain.
Bruno Munari said: "Everyone sees what they know." That is, when we look at something, what we see is also the result of our culture.
For this reason and for many others we have proposed that the children imagine, while looking at the clouds and the spots...